You will be amazed at how much extra profit you can generate for your small business from the people you deal with on a daily basis.
"Ask' is the ultimate action word - full of power and energy. When you decide to ask for what you want you create clarity, you move events and situations forward to a different place, so why are so many people afraid to do it? What is the worst that could happen?
The most likely answer to that question is linked to our inbuilt human fear of failure and rejection. We're worried that we'll look foolish or even worse, too pushy! Or we'll alienate the other person and they won't want to deal with us again. And, worst of all we're terrified they'll say "no". But when you think about it when do you ever get anything without asking for it? You're asking people in your life for things every day, and some will say 'yes' and some 'no'.
But , we guarantee, that when you make the 'If you don't ask, you don't get" mantra a habit in your small business, you will achieve remarkable sales and profit growth.
It takes guts and determination to change your habits but, by making the investment you will boost your bank account and your self esteem. It took Walt Disney 302 requests to get financing for his business when he was first starting out. It took Colonel Sanders 2 years and 1009 refusals before he took his first order for his famous Kentucky Fried Chicken recipe!
There are endless opportunities for you to practice in your business: Ask for feedback about your products or services from all your customers.
Ask your customers for referrals and testimonials.
Ask your customers regularly about their needs, issues, priorities and problems and get credibility and a customer for life by providing them with solutions.
Make appointments with your prospect customers and don't forget to ask for all of their contact information.
Build stronger relationships with your suppliers to leverage lower costs and improved terms, as well as gain access to their customer base.
Ask for better value through guarantees, warranties, service and support.
Ask for marketing help through joint ventures and marketing materials with other non-competing businesses that can be your strategic partners..
Do your staff and business suppliers understand your vision and ambitions for your business? Make sure they feel your passion.
Request that always do that little bit extra for the company and their clients.
Keep your staff motivated to do their best job for you and leave no stone unturned by giving them first class training and empowering them in their job.
Ask them about their personal goals and aspirations.
Ask your family and friends for their feedback, ideas, initiatives and improvement suggestions.
Ask your network what else you can do for them.
And, always, always, always ask your customers and prospects to give you the order.
And, lastly, don't forget about you! Here are 3 questions that you should ask yourself at the end of every day which will help you get the results you want. What do I need to do to improve my personal performance? What did I do today that moved me closer to my targets, goals or ambitions? What else can I do tomorrow to move me even closer? If you answer these questions honestly you'll uncover meaningful information that you can put into action in your small business to help you move closer to your goals.
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Mike Newman is a noted business turnaround expert, entrepreneur and
business coach. His wife, Trish is an award winning, international business leader. Together they offer no nonsense, practical advice to small business owners. Their website offers
business coaching services, marketing tips, resources and success strategies for small business.
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